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Google Ads
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Create Google Ads Campaign

Campaign Types

Search Campaigns

Target users actively searching for your products/services.

Setup Process:

  1. Choose "Search" campaign type
  2. Select campaign goal:
    • Sales
    • Leads
    • Website traffic
  3. Configure settings:
    • Budget (daily or campaign total)
    • Bidding strategy
    • Networks (Search vs Search Partners)
    • Locations
    • Languages

Performance Max Campaigns

AI-powered campaigns across all Google channels.

Benefits:

  • Automated optimization
  • Cross-channel reach
  • Smart bidding
  • Dynamic creative

Setup:

  1. Define conversion goals
  2. Set target ROAS or CPA
  3. Upload creative assets
  4. Configure audience signals

Display Campaigns

Visual ads across 3 million+ websites.

Targeting Options:

  • Audiences (interests, demographics)
  • Placements (specific websites)
  • Topics (content categories)
  • Keywords (contextual)

Campaign Structure

Campaign
├── Ad Groups (Search) / Asset Groups (PMax)
│   ├── Keywords (Search only)
│   ├── Ads / Assets
│   └── Extensions

Budget & Bidding

Budget Types

  • Daily Budget: Average spend per day
  • Campaign Total: Fixed amount for campaign duration

Bidding Strategies

Automated:

  • Maximize Clicks
  • Maximize Conversions
  • Target CPA
  • Target ROAS
  • Maximize Conversion Value

Manual:

  • Manual CPC
  • Enhanced CPC

Keywords (Search Campaigns)

Match Types

  • Broad: shoes
  • Phrase: "running shoes"
  • Exact: [nike running shoes]

Keyword Research

  1. Use Google Keyword Planner
  2. Analyze competitor keywords
  3. Review search terms report
  4. Include negative keywords

Ad Creation

Responsive Search Ads

  • Up to 15 headlines
  • Up to 4 descriptions
  • Google tests combinations
  • Pin important messages

Best Practices

  • Include keywords in headlines
  • Clear value proposition
  • Strong call-to-action
  • Use all available space

Extensions

Essential Extensions:

  • Sitelinks (additional links)
  • Callouts (additional text)
  • Structured snippets (categories)
  • Call extensions (phone number)
  • Location extensions (address)

Quality Score Factors

  1. Expected CTR
  2. Ad relevance
  3. Landing page experience

Next Steps

OverviewConnect Account