Best Practices
Learn proven strategies for successful advertising campaigns.
Campaign Strategy
Goal Setting
- Define clear, measurable objectives
- Align campaigns with business goals
- Set realistic timelines
- Track KPIs consistently
Audience Targeting
- Start broad, then refine
- Use lookalike audiences
- Exclude converted customers
- Test different segments
Budget Management
- Start with small test budgets
- Scale winning campaigns gradually
- Monitor daily spend
- Set spending limits
Creative Excellence
Creative Best Practices
- Use high-quality visuals
- Write compelling copy
- Include clear CTAs
- Test multiple variations
Lead Quality
- Qualify leads properly
- Use lead forms effectively
- Follow up quickly
- Track conversion rates
Platform-Specific Tips
Facebook & Instagram
- Use video content
- Leverage Stories format
- Test carousel ads
- Monitor frequency
Google Ads
- Focus on search intent
- Use negative keywords
- Optimize Quality Score
- Test ad extensions
- Target by job title
- Use professional tone
- Share valuable content
- Focus on B2B messaging
Performance Optimization
Testing Strategy
- A/B test everything
- Change one variable at a time
- Run tests for statistical significance
- Document results
Scaling Campaigns
- Increase budgets gradually (20-30%)
- Duplicate winning ad sets
- Expand to similar audiences
- Maintain creative freshness
Common Mistakes to Avoid
-
Neglecting Mobile Users
- Always preview on mobile
- Use mobile-optimized creative
- Check loading speeds
-
Ignoring Data
- Review metrics regularly
- Act on insights
- Track conversions properly
-
Set and Forget
- Monitor campaigns daily
- Refresh creative regularly
- Adjust targeting as needed
-
Poor Landing Pages
- Ensure message match
- Optimize for conversions
- Test different layouts